Pay per click advertising is one of quickest ways of drawing more customers to your site. There are different tools that can be used such as Yahoo Search Marketing, Google Adwords and others. With the help of these, you can display your ads in certain areas of search results. You will then need to pay each time your ad is clicked.
Pay per click advertising, though beneficial, can be risky as well. This is particularly true when it is not done properly. You can find yourself spending a huge amount of money without achieving success. You can however increase your chance of succeeding when you will avoid the following mistakes.
Sending Your Viewers to your Home Page
Are you selling a certain product? If the is the case, then make sure that your ads are pointing directly to the product’s page. Directing your viewers to the home page of your site will just waste their time. Of course, they clicked your ad hoping that they will be directed to the page where they can purchase it. However, when they will just be brought to your home page, they might just lose interest. This is because you are making it hard for them to search for the product. Therefore, when they are busy, they will then just leave your site.
On the other hand, if you will direct your viewers to the exact page of the product, then you are increasing your chance of gaining more customers. People who are clicking your ads can easily see the product that you are offering and if interested, they can purchase it from there as well.
Not Split-testing Your Pay Per Click Advertising Texts
Pay per click advertising is not all about posting ads. Rather, it is also about ensuring that these ads will bring great results. You can only get great results when you will test your PPC ads. How can you do this? You only have to split-test your pay per click advertising ads by producing different versions for each ad group. With this, you can easily see which keywords are helping and which are not.
Ignoring Negative Keywords
Negative keywords are usually ignored, but they can be helpful as well. There are different benefits that you can get when you will use negative keywords. Among these are reducing your costs, increasing your ROI and reaching your most interested customers. These keywords will prevent your ads from showing to those who are searching for things you don’t offer at all. They will instead show your ads to those who have a chance of clicking them.
After setting up your pay per click advertising campaigns, you will then need to manage them. In that matter, we can help you. Just contact us at eSearch Marketing or call (619) 357-4120 and you will be glad you did.
